Making Your Website Multicultural

Posted on 03. Apr, 2010 by Christian Arno .

The internet is a marvelous place – millions of websites and millions of people (nearly two billion, in fact) out there mixing and chatting and buying and selling, like some giant virtual bazaar. Moving into this bustling and profitable marketplace is a top priority for any serious business in the modern economy, but so often when businesses move online they fail to think beyond their own language group. According to Google Zeitgeist, half of all Google users are searching in languages other than English, while Internetworldstats.com has found that 78% of internet users are non-English native speakers – if you set up your site purely for English speakers, then that’s a significant chunk of your potential online customers you’re giving a cold shoulder to.

Continue Reading