4 Ways To Get More Freelance Work

Posted on 30. Aug, 2010 by Britt Brouse in Freelance

Part of being a freelancer means being your own business development department, and going out and pursuing fresh clients. This is true for freelancers just getting started and for those who have been freelancing for a couple of years.

There’s always a need to secure new business because, you never know when a steady client is going to pull the plug on your services.

To stay “in the black” here are four tips for generating more freelance work:

1. Communicate With Current Clients

Many times you’ll only be working on one aspect of a client’s design work — for example, print marketing. Be sure your current client knows about all of your capabilities and services. They may need web design or a new logo, and if you communicate your valuable skills in other areas it could double your workflow from that client. Many designers work in tandem with freelance copywriters, illustrators and photographers: if this is the case, offer access to these related creative services to clients as well.

2. Put The Word Out

Name an industry that doesn’t need a graphic designer? It’s a trick question. Every type of business can benefit from a brochure, corporate identity overhaul, web design and other services. To get more work you need to be ready to sell your services at any time. Always let people know that you are taking on new projects. Tell friends, family and acquaintances, because word of mouth could get you your next project.

3. Print Business Cards And Keep Them Handy

A business card is necessary, especially for graphic designers. The business card can literally communicate your aesthetics and design sensibility to potential clients. You know that mantra of “Phone? Check. Keys? Check. Wallet? Check,” that you do each time you leave the house? Add business cards to that list. Get a card case or carry the cards in your wallet and everywhere you go. Your next client could be just around the corner.

4. Branch Out And Network

The home office routine can get pretty stagnant. It helps to get out, meet colleagues and potential clients, and learn what’s happening in your niche and in other industries. Try working at a co-working space, where you’ll be able to network with designers and freelance writers, marketers and web developers. Find out if your local chamber of commerce has networking events and attend those with your business cards in hand. Finally, sign up for graphic design conferences to meet other creatives and to increase your skills and value to potential clients.

Tags: Freelance, Freelance Work