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	<title>Comments on: How To Develop A Homepage Layout That Sells</title>
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		<title>By: Obama remark on Bangalore misinterpreted: Nasscom &#124; fiver4</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-8775</link>
		<dc:creator>Obama remark on Bangalore misinterpreted: Nasscom &#124; fiver4</dc:creator>
		<pubDate>Tue, 22 Feb 2011 01:12:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-8775</guid>
		<description>[...] Angelina jolie Jessica Biel celebrity news hollywood    This entry was posted in Uncategorized. Bookmark the permalink.    &#8592; Justin Bieber Shot To Death On&#160;CSI   LikeBe the first to like this post. [...]</description>
		<content:encoded><![CDATA[<p>[...] Angelina jolie Jessica Biel celebrity news hollywood    This entry was posted in Uncategorized. Bookmark the permalink.    &larr; Justin Bieber Shot To Death On&nbsp;CSI   LikeBe the first to like this post. [...]</p>
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		<title>By: Brad Maver</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-6360</link>
		<dc:creator>Brad Maver</dc:creator>
		<pubDate>Tue, 05 Oct 2010 03:25:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-6360</guid>
		<description>Great points. There really is alot of contributing factors that make a homepage look really good. Thanks for sharing!</description>
		<content:encoded><![CDATA[<p>Great points. There really is alot of contributing factors that make a homepage look really good. Thanks for sharing!</p>
]]></content:encoded>
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		<title>By: Miami Web Design</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-6060</link>
		<dc:creator>Miami Web Design</dc:creator>
		<pubDate>Tue, 28 Sep 2010 15:13:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-6060</guid>
		<description>good stuff.</description>
		<content:encoded><![CDATA[<p>good stuff.</p>
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	<item>
		<title>By: Top 7 Design Tips For Ecommerce Sites</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-5693</link>
		<dc:creator>Top 7 Design Tips For Ecommerce Sites</dc:creator>
		<pubDate>Thu, 16 Sep 2010 11:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-5693</guid>
		<description>PING [...] to need a site that is designed so as to be appealing and comforting to the user. You could be selling the best products on the market for extremely reasonable prices, but the fact is, a poorly designed site is going to damage your [...]</description>
		<content:encoded><![CDATA[<p>PING [...] to need a site that is designed so as to be appealing and comforting to the user. You could be selling the best products on the market for extremely reasonable prices, but the fact is, a poorly designed site is going to damage your [...]</p>
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	<item>
		<title>By: How To Develop A Homepage Layout That Sells &#124; The best Tutorials</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-5643</link>
		<dc:creator>How To Develop A Homepage Layout That Sells &#124; The best Tutorials</dc:creator>
		<pubDate>Tue, 14 Sep 2010 20:33:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-5643</guid>
		<description>PING [...] How To Develop A Homepage Layout That Sells [...]</description>
		<content:encoded><![CDATA[<p>PING [...] How To Develop A Homepage Layout That Sells [...]</p>
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	<item>
		<title>By: How To Develop A Homepage Layout That Sells &#124; Design Newz</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-5637</link>
		<dc:creator>How To Develop A Homepage Layout That Sells &#124; Design Newz</dc:creator>
		<pubDate>Tue, 14 Sep 2010 17:01:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-5637</guid>
		<description>PING [...] How To Develop A Homepage Layout That Sells [...]</description>
		<content:encoded><![CDATA[<p>PING [...] How To Develop A Homepage Layout That Sells [...]</p>
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		<title>By: machbio</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-5312</link>
		<dc:creator>machbio</dc:creator>
		<pubDate>Tue, 24 Aug 2010 11:18:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-5312</guid>
		<description>great go... this is really helpfull</description>
		<content:encoded><![CDATA[<p>great go&#8230; this is really helpfull</p>
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		<title>By: Ivo Bosma</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-5231</link>
		<dc:creator>Ivo Bosma</dc:creator>
		<pubDate>Tue, 17 Aug 2010 10:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-5231</guid>
		<description>I like your writing style: brief and to the point. Great article also!</description>
		<content:encoded><![CDATA[<p>I like your writing style: brief and to the point. Great article also!</p>
]]></content:encoded>
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		<title>By: Duncan</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-5176</link>
		<dc:creator>Duncan</dc:creator>
		<pubDate>Thu, 12 Aug 2010 08:56:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-5176</guid>
		<description>Excellent article. This will be recommended to quite a few people I know.</description>
		<content:encoded><![CDATA[<p>Excellent article. This will be recommended to quite a few people I know.</p>
]]></content:encoded>
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	<item>
		<title>By: 25 Creative 404 Error Page Designs &#124; Best Web Magazine</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-4771</link>
		<dc:creator>25 Creative 404 Error Page Designs &#124; Best Web Magazine</dc:creator>
		<pubDate>Wed, 30 Jun 2010 09:58:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4771</guid>
		<description>[...] a user from landing on the 404 error page, but we can give a helping hand to guide them back to the homepage. If you don’t have an Error 404 page on your website or blog, you should really think about [...]</description>
		<content:encoded><![CDATA[<p>[...] a user from landing on the 404 error page, but we can give a helping hand to guide them back to the homepage. If you don’t have an Error 404 page on your website or blog, you should really think about [...]</p>
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	</item>
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		<title>By: במבינה &#187; איך לבנות עמוד בית מוצלח ואיכותי</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-4744</link>
		<dc:creator>במבינה &#187; איך לבנות עמוד בית מוצלח ואיכותי</dc:creator>
		<pubDate>Thu, 24 Jun 2010 12:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4744</guid>
		<description>[...] *המאמר תורגם ושוכתב מחדש ממאמרו של D Bnonn Tennant [...]</description>
		<content:encoded><![CDATA[<p>[...] *המאמר תורגם ושוכתב מחדש ממאמרו של D Bnonn Tennant [...]</p>
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		<title>By: 电子商务网站设计的7个小技巧 &#124; Collection and sharing</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-4453</link>
		<dc:creator>电子商务网站设计的7个小技巧 &#124; Collection and sharing</dc:creator>
		<pubDate>Mon, 31 May 2010 03:15:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4453</guid>
		<description>[...] to need a site that is designed so as to be appealing and comforting to the user. You could be selling the best products on the market for extremely reasonable prices, but the fact is, a poorly designed site is going to damage your [...]</description>
		<content:encoded><![CDATA[<p>[...] to need a site that is designed so as to be appealing and comforting to the user. You could be selling the best products on the market for extremely reasonable prices, but the fact is, a poorly designed site is going to damage your [...]</p>
]]></content:encoded>
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		<title>By: Ted Thompson</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-4258</link>
		<dc:creator>Ted Thompson</dc:creator>
		<pubDate>Mon, 17 May 2010 10:42:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4258</guid>
		<description>Great article, very helpful. Thanks for sharing!</description>
		<content:encoded><![CDATA[<p>Great article, very helpful. Thanks for sharing!</p>
]]></content:encoded>
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		<title>By: Waheed Akhtar</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-3/#comment-4172</link>
		<dc:creator>Waheed Akhtar</dc:creator>
		<pubDate>Wed, 12 May 2010 12:30:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4172</guid>
		<description>Thanks Bnonn for following and giving detailed feedback here.</description>
		<content:encoded><![CDATA[<p>Thanks Bnonn for following and giving detailed feedback here.</p>
]]></content:encoded>
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		<title>By: D Bnonn Tennant</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-2/#comment-4169</link>
		<dc:creator>D Bnonn Tennant</dc:creator>
		<pubDate>Wed, 12 May 2010 09:31:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4169</guid>
		<description>Howdy Glen, that&#039;s a great question. As in most cases, it really depends. If you&#039;re selling something you can capture visually (and particularly if you&#039;re only selling one), then putting a high-quality image of it on your homepage is generally a brilliant move. But in terms of the copy, I&#039;d still be inclined, &lt;em&gt;typically&lt;/em&gt;, to describe benefits rather than features. I say &quot;typically&quot; because it does depend on your audience and their level of commitment. If you&#039;re selling to a technical consumer audience, they might well want features rather than just benefits. If you&#039;re selling to a business audience who already know they want something like what you&#039;re selling (ie, they already know the benefits), then promoting features can also be a good idea.

Generally, if it&#039;s appropriate to list features, it&#039;s appropriate to also list their benefits. For example, &quot;7200 rpm hard disk—for loading programs faster&quot; or whatever. List the feature, then the benefit.

Hope this helps,
Bnonn
.-= D Bnonn Tennant&#180;s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/informationhighwayman/~3/Rx5Z8odsoIY/&quot; rel=&quot;nofollow&quot;&gt;How to Develop a Homepage Layout that Sells&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Howdy Glen, that&#8217;s a great question. As in most cases, it really depends. If you&#8217;re selling something you can capture visually (and particularly if you&#8217;re only selling one), then putting a high-quality image of it on your homepage is generally a brilliant move. But in terms of the copy, I&#8217;d still be inclined, <em>typically</em>, to describe benefits rather than features. I say &#8220;typically&#8221; because it does depend on your audience and their level of commitment. If you&#8217;re selling to a technical consumer audience, they might well want features rather than just benefits. If you&#8217;re selling to a business audience who already know they want something like what you&#8217;re selling (ie, they already know the benefits), then promoting features can also be a good idea.</p>
<p>Generally, if it&#8217;s appropriate to list features, it&#8217;s appropriate to also list their benefits. For example, &#8220;7200 rpm hard disk—for loading programs faster&#8221; or whatever. List the feature, then the benefit.</p>
<p>Hope this helps,<br />
Bnonn<br />
.-= D Bnonn Tennant&#180;s last blog ..<a href="http://feedproxy.google.com/~r/informationhighwayman/~3/Rx5Z8odsoIY/" rel="nofollow">How to Develop a Homepage Layout that Sells</a> =-.</p>
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		<title>By: Graham Miller</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-2/#comment-4157</link>
		<dc:creator>Graham Miller</dc:creator>
		<pubDate>Tue, 11 May 2010 12:05:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-4157</guid>
		<description>Superb post - do you think it&#039;s better to put actual products on the home page, or to sell the benefits of them first?</description>
		<content:encoded><![CDATA[<p>Superb post &#8211; do you think it&#8217;s better to put actual products on the home page, or to sell the benefits of them first?</p>
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		<title>By: Web Design &#8211; General &#171; Perry Penick Communications &#8211; Web Resources</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-2/#comment-3958</link>
		<dc:creator>Web Design &#8211; General &#171; Perry Penick Communications &#8211; Web Resources</dc:creator>
		<pubDate>Mon, 03 May 2010 13:33:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-3958</guid>
		<description>[...] Web Design &#8211;&#160;General May 3, 2010   How To Develop A Homepage Layout That Sells  http://www.smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/ [...]</description>
		<content:encoded><![CDATA[<p>[...] Web Design &#8211;&nbsp;General May 3, 2010   How To Develop A Homepage Layout That Sells  http://www.smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/ [...]</p>
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		<title>By: Dave</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-2/#comment-3734</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Mon, 26 Apr 2010 22:40:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-3734</guid>
		<description>Great tutorial. Thanks.
.-= viettel´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/viettel/~3/imRA773oNmI/am-nhac-voi-imuzik.html&quot; rel=&quot;nofollow&quot;&gt;Âm nhạc với Imuzik&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great tutorial. Thanks.<br />
.-= viettel´s last blog ..<a href="http://feedproxy.google.com/~r/viettel/~3/imRA773oNmI/am-nhac-voi-imuzik.html" rel="nofollow">Âm nhạc với Imuzik</a> =-.</p>
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		<title>By: EastZoneSoupCube - links for 2010-04-26</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-2/#comment-3721</link>
		<dc:creator>EastZoneSoupCube - links for 2010-04-26</dc:creator>
		<pubDate>Mon, 26 Apr 2010 15:05:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-3721</guid>
		<description>[...] How To Develop A Homepage Layout That Sells (tags: webdesign design e-commerce layout development website web) [...]</description>
		<content:encoded><![CDATA[<p>[...] How To Develop A Homepage Layout That Sells (tags: webdesign design e-commerce layout development website web) [...]</p>
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		<title>By: Hillary</title>
		<link>http://smashingshare.com/2010/04/12/how-to-develop-homepage-layout-that-sells/comment-page-2/#comment-3451</link>
		<dc:creator>Hillary</dc:creator>
		<pubDate>Mon, 19 Apr 2010 12:20:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.smashingshare.com/?p=1713#comment-3451</guid>
		<description>This is really helpful!  I am currently designing a home page and this has given me some insight. I appreciate it!</description>
		<content:encoded><![CDATA[<p>This is really helpful!  I am currently designing a home page and this has given me some insight. I appreciate it!</p>
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